20 years of the "Order Jeans"
It started in 2000, with a phone call from an ordinary customer. An elderly gentleman said, "I want to wear jeans again which I used to like so much. Could you make jeans that fit me in my present shape?" After that, we happened to have similar requests from time to time. For each case, the company responded individually, making jeans in accordance to the requests. They, however, were far from profitable, giving no clue to becoming a business as it was.